Email Marketing is Important for Omaha Businesses

There are certainly mixed views on email marketing and we often come across many different views during meetings with clients. There are those who listen to podcasts and watch YouTube videos on “email marketing funnels” or “Drip Email Marketing” which eventually leads them to signing up to some email marketing masterclass, or paying for a software platform designed to create complex funnels. Then there are those who do not believe that email marketing works, that no one ever reads the emails you send out and the open rates are very low.

Firstly let me state that email marketing isn’t dead and that billions of emails are sent, over 300 billion are sent on a daily basis and emails provide a stable platform which nearly all businesses and consumers use.

Some Insights On Email Campaigns

Here are some important statistics about email marketing that every marketer should know.

• Globally, 82% of marketers implemented email marketing.
• 77% of marketers use email marketing to deliver personalized content to subscribers.
• 57.8% of marketing emails have an open rate between 20% and 50%, while 30% have an open rate between 10% and 20%.
• The ROI of marketing emails is $42.
• Around 81% of emails are opened by mobile devices worldwide.
• 60% of consumers prefer to be connected by the business via email.

Sources: Optin Monster, Statista, SuperOffice CRM, Luisa Zhou,  Porch Group Media.

So here is our advice to Omaha businesses about email marketing:

1. Build your database organically from your own efforts with opt in emails.
2. Have an email marketing plan in place so you know why you are sending email and who to.
3. Engage in the services of an agency like ours for your email marketing campaigns as we have many years learning, experience and knowledge to apply to your Omaha business.
4. Email marketing should be part of a wider marketing strategy with email opt ins a key performance indicator for other advertising and SEO campaigns.
5. Don’t be tempted to SPAM customers with unplanned, spur of the moment content – take time to have a plan and stick to it.
6. Make sure you use a reputable email platform that provides good stats and analytics.

Reach out to us if we can help your Omaha business deliver successful email campaigns 🙂