Digital Advertising refers to the paying of promoting products and/or services through online channels such as search engines, social media, websites, email and mobile apps.
It encompasses a wide range of advertising and marketing activities including search ads, display ads, social media ads and video ads.
We have successfully managed over $10, 000, 000 of online advertising budgets over the last 10 years.
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Our approach is to focus on delivering a low cost per click, a good quality score that is tracked and shows a great ROI (Return On Investment). We know what works with Google search ads.
Shopping ads provide a powerful way to connect with millions of users actively searching for shopping-related queries every day. Advertisers can effectively engage their audience at various stages of the shopping journey.
Whilst Google search and shopping ads are great for those looking for a product or service social media is a great way to start a buyers journey. You also get great brand awareness, engagement and networking.
We can reach existing or new demographics using display ads and targeting other websites and apps where our targeted demographic visits. We are able to use a mix of media and rich media ads.
It allows businesses to reach a global audience and target specific demographics, interests, and behaviors, ensuring that their messages are delivered to the right people at the right time.
Digital advertising can be more cost-effective than traditional advertising methods, allowing businesses to optimize their budgets and achieve measurable results.
It provides detailed data and analytics, allowing businesses to track the performance of their ads and campaigns in real time and make data-driven decisions to improve their marketing strategies.
Through digital advertising, businesses can increase their brand visibility and engage with their target audience through interactive and personalized content.
All platforms and search engines look to monetize their websites and apps by providing companies with the ability to target and market directly to the users. The way this works has matured over the years we have come a long way from banner-ads and pop-up ads of the later 90’s!
Google transformed online advertising and introduced the Quality Score, a metric still in use today. Then from 2006 social media platforms like Facebook have provided hyper-targeting advertising so you can reach certain demographics.
It takes experience, which we have at Cornhusker Clicks, to maximize your bucks paid for results.
Just spend money on Google Ad Words or Facebook Ads, is it that easy? No!
You should invest in a well thought out, researched marketing plan that everyone who is involved works towards. Mapping your journey will help you navigate through the learning curves, up’s and downs and provide milestones to meet expectations.
