YES!
I have been in plenty of meeting where clients have said “I tried Google Ads and it didn’t work” and when I dig deeper it becomes clear that they have setup google Ads themselves or had someone who said they have done it before do it, money was spent – maybe a Google voucher like spend $400 and we will give you $400 to spend tempted this process to happen.
Let me be very clear – Google Ads does work and here are some very powerful reasons why it does work:
- Google Ads lets you put your web page in front of those searching straight away for your products and services.
- 41% of users trust Google Ads.
- 50% of users can not distinguish between organic results and paid for ads.
- Paid ads can be five times more effective on mobile devices than on desktop computers.
I have found that setting up campaigns and adverts with a real focus on a certain product/service ensuring that the keywords are relevant, have good volumes of traffic and are in line with your landing page SEO in terms of keywords. Ensuring you are able to join up the relevancy and to have a good landing page that converts will put you on the road to success for Google Ad Words.
The google platform also has a lot of metrics and settings which can be become quite obsessive such as the quality score (QS). I always remind clients and marketing professionals that QS does not trump conversions. I have seen many times that what the Google platform recommends an advertiser to do decreases the results, and instances where Google gives a low QS score and many recommendations the adverts are performing very well.
So it is important to focus on the users journey and experience, if you get this right and put your adverts in front of the right target searcher you will see good results.
Another often overlooked investment you must make into Google Ads is negative keywords because one main factor that spends your advertising budget without results is showing your advert to the wrong target searcher. A good example is you specialize in running shoes, you want to add the irrelevant types of shoes into your negative keywords such as hiking, work, high heel etc. This is also an ongoing process and your Google Ads should be managed everyday so any sudden or wastes of spend can be dealt with effectively. As an advertiser you must look at negative keywords as an investment, if you end up with thousands of negative keywords that has a value for any future campaign.
At Cornhuskerclicks we have many years experience managing lots of budget for Google Ad Words. We use our experience and knowledge for our clients success so get in touch now to see how we can help.
